Ottawa

Team

Gordon McMillan

Executive Creative Director

Ottawa

 

With 25+ years of creative leadership under his belt, Gordon brings a wealth of international branding experience to every client engagement. He has guided and inspired his team to redefine the brands for large global enterprises like Schneider Electric, HUB International, United Rentals, Commvault, Sophos, Trend Micro, and Dun & Bradstreet as well as more modestly-sized aspirational B2B enterprises such as Decisive Group, SC Labs, HST Pathways and Pareto Health. Beyond brand assignments he has also led the development and execution of  customer-facing integrated marketing campaigns for Intuit Quickbooks Online, Teck Resources, Dassault Systems among many others.

He has built the team’s expertise almost exclusively around the nuances of B2B branding, understanding that the selling process and the requirement to deeply understand the B2B landscape is key to ensuring that brand activation ultimately resonates with B2B clients and their complex buyers’ journeys.