RichardFord_BW.jpeg

Team

Richard Ford

Activation Partner

New York

Trained as an Architect, Richard has a broad multidisciplinary background
in Design and Branding, with particular expertise in Airline branding. 

 

He built and developed award-winning studios for Landor in London, Paris, Hamburg, Hong Kong, Tokyo and New York. In London, Richard led the execution of an award-winning corporate identity project for British Airways. The work for British Airways was comprehensive, with applications to Aircraft livery, Aircraft Interiors, Ground Vehicles, Signage, Airport Check- in, Lounges and Ticket Offices. The new identity program also involved creating a new interior and livery for Concorde, the Airlines premium flight offer. 

 

Richard has worked on 15 airline brands, which included National Carriers, American Carriers, Charter Airlines, and with Aircraft Manufacturers. He directed comprehensive branding programs for Royal Jordanian, Cathay Pacific, Delta Air Lines, Air 2000, and Japan Airlines. There were several projects which did not involve complete rebranding, but were revitalization projects for specific areas of airlines such as Signage and Aircraft Interiors including Singapore Airlines, Malaysian Airlines, and Korean Airlines. He also led Aircraft interior design projects for Aircraft manufacturers developing new aircraft types including BAe, Bombardier, Boeing and Airbus.

 

Richard has led many global branding projects for Landor. Beyond airlines, his work has transformed brands in Financial Services, Manufacturing, Petroleum Retailing, the Pharmaceutical Industry and luxury goods retailing. His client portfolio includes leading global brands such as Citi, Hertz, Johnson & Johnson, Shell and Alfred Dunhill.