Team

Allen Adamson

Co-Founder & Managing Partner

Former Landor Chairman/Brand Guru

New York City

Allen Adamson is a noted industry expert in all disciplines of branding. He has worked with a broad spectrum of consumer and corporate businesses in industries ranging from packaged goods and technology to health care and financial services to hospitality and entertainment. Given his broad perspective and depth of experience, Allen can help clients see and seize opportunities before the competition, activating solutions that enable them to shift ahead of the market, generating long-term value and increased brand equity. He and his teams help clients identify what truly matters to the audiences they serve – what is relevant to them – and deliver on it brilliantly. 

Allen's newest book, Seeing the How: Achieving Market Advantage by Transforming the Stuff We Do, Not the Stuff We Buy, to be published in 2023, focuses on the consumer experience as a competitive advantage and how this change in perspective has allowed companies to achieve dramatic growth and categorical leadership. Allen's recognition that experience transformation has been fast outpacing product transformation as a winning and sustainable marketing strategy sparked the book's idea.

His previous books, BrandSimple, BrandDigital, The Edge: 50 Tips from Brands That Lead and, most recently, Shift Ahead, are used as textbooks in higher education business programs across the country.
 

Allen was Chairman of Landor Associates, a global brand consultancy. Under his leadership, the company partnered with various iconic brands, including Accenture, GE, Johnson & Johnson, FedEx, HBO, Marriott, MetLife, P&G, Sony, and Verizon. Additionally, he guided non-profit organizations, including the 9/11 Memorial and Museum, the Central Park Conservancy, and the Council on Foreign Relations, among others.

Before leading Landor, Allen worked on the agency and the "client-side" of the industry. At Unilever, he was a marketing executive across several major packaged goods brands. He also held senior management positions at Ogilvy & Mather and DMB&B. 
 
A sought-after industry commentator, Allen has appeared on ABC News , NBC's Today Show, CNBC's Squawk Box and Closing Bell, and Fox Business Network. He is often quoted in publications including The New York Times, the Wall Street Journal, Advertising Age, the Washington Post, and Forbes. He also regularly writes a column on current branding topics. He is an Adjunct Professor and frequent guest lecturer at New York University's Stern School of Business and the Samuel Curtis Johnson Graduate School of Management at Cornell University. He speaks on branding for a range of professional organizations, corporate events, and industry conferences. 
 
Allen received his B.S. from the S.I. Newhouse School of Public Communications at Syracuse University, and an MBA from New York University's Stern School of Business.