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We Walk the Walk
This is Where
Geographic constraints and high-priced headquarters are barriers which have no place in business today.
Metaforce is everywhere.
We tap the best specialists on earth.
It’s not down on any map.
True places never are.
Our team is fully distributed and tightly connected.
With partner hubs in New York, San Francisco, Seattle and London, Metaforce can be deployed quickly and decisively.
And with our network of specialists in every domain we deliver incisive strategy and concrete, transformative execution.
We’re efficient. You save.
With zero overhead and lightning speed, we pass on significant savings to our clients.
Force Multiplier
This is Who
Unlike agencies which deliver lifetime consultants with little real-world experience, Metaforce partners have spent decades building high performance teams and cultivating talent within diverse operating companies. That doesn’t just translate into an uncommon understanding of business challenges.
It means access to a network of 10x Talent across the globe.
Allen Adamson
Co-Founder & Managing Partner
Former Landor Chairman/Brand Guru
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"From client-side marketing expert, to mad man ad man, to brand thought leader and author... Allen’s most satisfying job description continues to be 'dad'."
David Camp
Co-Founder & Managing Partner
Former CMO & Chief Digital Officer
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"Marketing executive and entrepreneur, business and brand strategist, challenger of convention, interrogator of ideas, mountaineer, and tooth-fairy to his children."
Mitch Ratcliffe
Entrepreneur, Technologist
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"Media pioneer, content strategist, entrepreneur, producer, social wizard, father and aspiring philosopher."
Anne Toulouse
Former Chief Communications Officer
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"I savor the opportunity to solve complex challenges with needle-moving marketing, brand positioning and communications strategies to fuel business growth and transformation."
Rachel Howald
Executive Creative Director
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"Every great creative idea is born from a fact hidden somewhere in the research. Find the fact and you're halfway home."
Cindy Cook
Former CMO/Go-to-Market Planning
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"Flip the marketing funnel and partner with your customers."
Susan Savoie
Consumer Health Specialist
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"I thrive on getting inside the heads and hearts of the many customer types in today’s complex health arena"
Walt McGraw
Content Strategy
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"If you want stories that are inspiring, understandable, and relevant – first get immersed, get strategic, then get creative."
Bill Chiaravalle
Design Director
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"You could say that I eat, sleep and breathe design."
Jane Gundell
Research
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"'Tell me something I don't already know' is the rightful expectation of every client and the guiding principle of Jane's work."
Irina Papuc
Digital Demand Gen
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"Pressure makes diamonds. Do things that scale in the beginning, learn how they work inside out, then scale up the most unscalable aspects of growth marketing."
Andy Abend
Research & Planning
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"Understanding your audience is the key to improving marketing ROI."
Elisa Roland
Director, Client Management & Marketing
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"You can never go wrong with a good story. Story is everything."
Scott Drummond
Brand Experience Director
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Lisa B. Manganello
Financial Subject Matter Expert
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"Financial service brands play such an important role in our lives as consumers and in advancing society overall. There is an incredible opportunity to unlock their stories and bring them to life in powerful, compelling marketing that cuts through the noise."
Brenda Smith
Program Management, Brand Strategy
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"The more moving parts the better."
Justin Cohen
Account Management
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Beca Lee
Design Director
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Daniel Fietsam
Executive Creative Director
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"You have to get a reaction before you can get a transaction."
Heidi Davidson
PR/Corporate Communications
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"Covey said it best -- 'You can't talk your way out of something you behaved your way into' -- it's not enough to have great messaging if your business isn't walking that talk in all that you do."
Chip Walker
Strategic Planning
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"Complicated ideas don’t work in a complex world. Build your business on a simple, actionable idea that’s differentiated and relevant."
Lee Doyle
Media Planning & Strategy
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"Where you tell your story is as important as your story."
David Bauer
Research
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"Anthropologist of customer insights and cultures, global ethnographer, marketing and brand strategist, outdoor adventurer, player of strategic board games, continuously gaining wisdom and laughter from his three daughters."
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Faris Yakub
Futurist
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"The best way to innovate is to look at the best of that which came before and combine those elements into new solutions."
Martine Channon
Design Director
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"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun."
Adam Math
Research & Brand Strategy
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"Insights are fascinating. The 'so what' is game-changing."
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Gregory Rosoff
CFO/Finance Director
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Mary Quandt
Innovation and Activation
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Bill Heilmann
Go-to-Market Planning/Comms Planning
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"If you want to inspire me, tell me it can't be done."
Camille Kubie
Brand Marketing
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"I’ve worn a lot of hard hats in my career."
Kirsten Foster
Brand Architecture
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"Success is never final; always consider the customer and the single-minded purpose your business serves in their lives."
Cameron Imani
Environmental Design Director
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Martyn Tipping
Positioning, Strategy & Naming
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"Finding and flexing your brand voice is key because words have tremendous power to influence, inform, & inspire."
Amrita Kimmi Grewal
Growth Strategy
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"Growth obsessed executive. Avid believer that technology does more good than harm. Put people first and the rest will fall into place. Ever curious and constantly learning. The day we stop learning is the day we stop growing."
Zach Boyette
Digital Demand Gen
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"Growth happens in systems, not parts. World-class marketing is a story told beginning to end, with equal weight on each part of the journey."
Todd Olsen
Product Marketing
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"You can change the world with a tight brand positioning and a great story to tell."
Mark Frankel
Creative Director
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"Curiosity and optimism are my superpowers. And asking, what comes next?"
Mich Bergesen
Financial Sector
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"Society's relationship with financial firms has become increasingly conflicted as the global economy reaches new highs and terrifying lows, often amplified by these firms. Gaining more than transactional engagement requires winning client trust by making and keeping relevant promises that people truly believe."
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