We Walk the Walk

This is Where

Geographic constraints and high-priced headquarters are barriers which have no place in business today. 

 

Metaforce is everywhere.

We tap the best specialists on earth.

It’s not down on any map.
True places never are.

Our team is fully distributed and tightly connected.

With partner hubs in New York, San Francisco, Seattle and London, Metaforce can be deployed quickly and decisively.

 

And with our network of specialists in every domain we deliver incisive strategy and concrete, transformative execution.

 

We’re efficient. You save.

With zero overhead and lightning speed, we pass on significant savings to our clients.

 

 

Force Multiplier

This is Who

Unlike agencies which deliver lifetime consultants with little real-world experience, Metaforce partners have spent decades building high performance teams and cultivating talent within diverse operating companies. That doesn’t just translate into an uncommon understanding of business challenges.

It means access to a network of 10x Talent across the globe.

Partners
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Allen Adamson

Co-Founder

Managing Partner

“From client-side marketing expert, to mad man ad man, to brand thought leader and author... Allen’s most satisfying job description continues to be ‘dad’.”

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David Camp

Co-Founder

Managing Partner

“Marketing executive and entrepreneur, business and brand strategist, challenger of convention, interrogator of ideas, mountaineer, and tooth-fairy to his children.”

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Mitch Ratcliffe

Partner

“Media pioneer, content strategist, entrepreneur, producer, social wizard, father and aspiring philosophe."

 

 
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Allen Adamson

Co-Founder & Managing Partner

Former Landor Chairman/Brand Guru

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"From client-side marketing expert, to mad man ad man, to brand thought leader and author... Allen’s most satisfying job description continues to be 'dad'."

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David Camp

Co-Founder & Managing Partner
Former CMO & Chief Digital Officer

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"Marketing executive and entrepreneur, business and brand strategist, challenger of convention, interrogator of ideas, mountaineer, and tooth-fairy to his children."

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Mitch Ratcliffe

Partner

Entrepreneur, Technologist

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"Media pioneer, content strategist, entrepreneur, producer, social wizard, father and aspiring philosophe."

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Rachel Howald

Executive Creative Director

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"It’s not enough to change how people think about a brand. You have to change the way they feel."

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Bill Heilmann

Go-to-Market Planning/Comms Planning

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"If you want to inspire me, tell me that it can’t be done."

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Robert Matza

Executive Design Director

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Walt McGraw

Content Strategy

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"If you want stories that are inspiring, understandable, and relevant – first get immersed, get strategic, then get creative."

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Camille Kubie

Brand Marketing

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"I’ve worn a lot of hard hats in my career."

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Jane Gundell

Research

 

 

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"'Tell me something I don't already know' is the rightful expectation of every client and the guiding principle of Jane's work."

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Irina Papuc

Digital Demand Gen

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"Pressure makes diamonds. Do things that scale in the beginning, learn how they work inside out, then scale up the most unscalable aspects of growth marketing."

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Barton Werner

CPG Marketing Leadership & Product Innovation

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"'Grit' is the secret essential to not just getting it right, but perfect."

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Todd Olsen

Product Marketing

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"You can change the world with a tight brand positioning and a great story to tell."

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Mark Frankel

Creative Director

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"Curiosity and optimism are my superpowers. And asking, what comes next?"

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Brenda Smith

Brand Strategy

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"Converting customers into evangelists requires surprise and delight at every point in their customer journey."

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Cindy Cook

Former CMO/Go-to-Market Planning

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"Flip the marketing funnel and partner with your customers."

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Kirsten Foster

Brand Architecture

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"Success is never final; always consider the customer and the single-minded purpose your business serves in their lives."

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Bill Chiaravalle

Design Director

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"You could say that I eat, sleep and breathe design." 

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Lee Doyle

Media Planning & Strategy

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"Where you tell your story is as important as your story." 

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David Bauer

Research

 

 

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"Anthropologist of customer insights and cultures, global ethnographer, marketing and brand strategist, outdoor adventurer, player of strategic board games, continuously gaining wisdom and laughter from his three daughters." 

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Richard Ford

Executive Design Director

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"Whatever good things we build end up building us." 

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Rob Glen

Brand Marketing

 

 

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"Stay curious, strive to learn something every day, and always look ahead; this will help you keep up with the speed of life."

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Andy Abend

Research & Planning

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"Understanding your audience is the key to improving marketing ROI."

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Arielle Newcombe

Communications + Business Development

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"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."

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Daniel Fietsam

Executive Creative Director

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"You have to get a reaction before you can get a transaction."

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Chip Walker

Strategic Planning

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"Complicated ideas don’t work in a complex world. Build your business on a simple, actionable idea that’s differentiated and relevant."

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Heidi Davidson

PR/Corporate Communications

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"Covey said it best -- 'You can't talk your way out of something you behaved your way into' -- it's not enough to have great messaging if your business isn't walking that talk in all that you do."

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Martyn Tipping

Positioning, Strategy & Naming

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"Finding and flexing your brand voice is key because words have tremendous power to influence, inform, & inspire."

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Amrita Kimmi Grewal

Growth Strategy

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"Growth obsessed executive. Avid believer that technology does more good than harm. Put people first and the rest will fall into place. Ever curious and constantly learning. The day we stop learning is the day we stop growing."

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Zach Boyette

Digital Demand Gen

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"Growth happens in systems, not parts. World-class marketing is a story told beginning to end, with equal weight on each part of the journey."

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Lisa Goore

Producer

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Faris Yakub

Futurist

 

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"The best way to innovate is to look at the best of that which came before and combine those elements into new solutions." 

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Martine Channon

Design Director

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"Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun."

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Michael Isaacson

Finance Director

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"View your business costs as investments, not expenses; thoughtful and strategic investment is critical for long-term success."