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Chip Walker

Strategic Planning

New York City


Chip Walker is a brand, business and cultural strategist and research leader who has spent his career at some of Madison Avenue’s legendary agencies.  He is among the best in the industry at identifying and distilling complex industry and consumer insights and converting them to powerful and actionable ideas and initiatives for his clients. 


Chip has led the strategy function at a creative agency (BBDO), a marketing services agency (Wunderman) and at a digital/social agency (StrawberryFrog), giving him a truly multi-disciplinary perspective. He’s also led strategy across the WPP companies (ad, media, digital, multi-cultural, etc.) for some of its largest clients including AT&T and Bank of America. Chip most recently served as Chief Strategy Officer at Y&R’s brand consultancy, BAV Consulting, and EVP of Brand Planning for Y&R New York.


As a writer, researcher and speaker, Chip creates strategic content on a wide range of cultural and business topics – ranging from global consumers to Millennials to sustainability. He has been keynote speaker for organizations ranging from the Institute for International Research to The Conference Board, as well as large corporate meetings such as Nike and Pepsico. Chip lives in Manhattan’s Union Square neighborhood.

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