Media Planning & Strategy
New York City
Lee Doyle is an industry recognized marketing communications and media leader. He has deep experience developing insights and communications plans for blue chip marketers across nearly every category: Packaged Goods, Entertainment, Telecommunications, Technology, Electronics, QSRs, Beverages, Automobiles, Pharmaceuticals, Insurance, Financial Services, Professional Services, and Retail. New technologies and new forms of communication from programmatic digital to addressable video to social influencer programs have always fascinated Lee. He has consistently brought his passion about new and emerging media platforms to his clients to help drive a competitive advantage for their advertising and marketing programs.
Prior to joining Metaforce, Lee spent 18 years at GroupM, WPP’s media investment management unit, in a variety of roles including President, Client Development for Mindshare and CEO, North America for MEC (now Wavemaker). During Lee’s tenure with MEC, he helped drive over 100% growth for the agency, leading the efforts to attract a wide range of new clients such as AT&T, Paramount Pictures, Marriott, Bloomberg, Michelin, IKEA, Activision, Novartis, Blackrock, Macy’s, Energizer Holdings, and Netflix. MEC was named Media Agency of the Year two years in a row by both Advertising Age and AdWeek while Lee was CEO. In addition, Lee was recognized as a Media Maven by Advertising Age and awarded the AWNY (now She Runs It) Impact Award for his commitment to mentoring others in the industry.
Those who have worked with Lee all agree that he has been a “hands-on” leader throughout his career. He enjoys digging into research and analytics in search of insights that will drive media plans that better connect with consumers. Lee’s other client experience includes Procter & Gamble, Unilever, Colgate-Palmolive, Kraft, Campbell’s Soup Company, Lenovo, Dell Computers, LG Electronics, Yum! Brands (Pizza Hut, Taco Bell, KFC), Burger King, MetLife, Bacardi, E&J Gallo, Dr. Pepper/Snapple, General Motors, Amgen, GSK, Johnson & Johnson, Accenture, UPS, and Citi.
Lee is a frequent speaker at various industry conferences including Advertising Week, 4As, ARF, iMedia, Ad:Tech, MPA/ASME, AdMonsters.
Lee received his BS from the S.I. Newhouse School of Public Communications at Syracuse University.