Research & Planning
Andrew (Andy) Abend brings 25 years of experience in branding, strategy, market research and analytics to organizations ranging from start-ups to billion-dollar corporations.
Abend helps companies improve their marketing return on investment by helping them understand their audience more intimately.
During this time he has worked across a variety of categories including consumer packaged goods, home services, fintech and retail. Abend owned an ad agency and worked for a variety of ad agencies helping companies like Delta Air Lines, Eaton Corporation and Orkin.
Abend is also the co-owner of a non-profit fitness group – BC4C – that helps people get back in shape while giving to local charities.
He serves on the advisory board for a private equity firm where he provides marketing guidance over their consumer portfolio. He holds a Bachelors of Arts degree in Political Science from Washington University in St. Louis, has two boys and has been married for 24 years.