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Team

Justin Cohen 

Partner

Account Management 

New York City

Justin brings nearly 15 years of agency experience in client service and program & operations management to Metaforce. He has worked with some of the world’s most recognized brands, including Samsung, Merck, Philips, and the Intercontinental Hotels Group, where he developed a deep expertise in the hospitality industry and its unique demands.

As Executive Group Director at Ogilvy, Justin led global, cross-functional teams on high-profile projects, managing complex campaigns and fostering collaboration among diverse stakeholders. He thrives in fast-paced environments that require attention to detail, creative problem-solving, and a steadfast focus on client success.

Justin’s experience in hospitality includes leading initiatives ranging from brand strategy and creative development to integrated marketing campaigns for IHG's multibrand portfolio and large-scale production for Holiday Inn & Holiday Inn Express. His understanding of the industry’s nuances—from guest experience to building brand loyalty—positions him as a trusted partner for hospitality clients looking to create meaningful, memorable connections with their audiences. 

Whether managing large teams or rolling up his sleeves as a hands-on problem solver, Justin is known for building trusted partnerships and delivering work that exceeds expectations. 

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