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Team

Mark Frankel

Creative Director

San Francisco

 

Mark has an industry-wide reputation for delivering award winning work of the highest creative quality and accelerating the digital and business transformation of the clients he works with.

Mark started his career at Ogilvy & Mather as a writer/producer on the American Express and World Wildlife Fund accounts. The American Express campaign, including the “Portraits” campaign with Annie Liebowitz, won every major advertising award. Mark left Ogilvy & Mather three years later to be a Creative Director on the Coca-Cola and AT&T accounts at McCann Erickson. During this time, he wrote, art directed, and produced the Olympic campaigns for Coca-Cola. Mark began directing more and more global business, managing clients as diverse as Nestle, Tiffany's, and Waterman. Mark next joined Colossal Pictures in San Francisco as Creative Director and Executive Producer. Originally responsible for creatively leading the New Media Group and the Commercial Division, Mark soon added commercial director to his resume producing broadcast spots for clients such as Coca-Cola and MTV. Mark also creatively directed interactive television projects and broadband programming for clients such as Microsoft, Time Warner, and America Online. Mark then worked at CKS, joining as Creative Director for its Interactive Division. Clients included Nike, General Motors, Timberland, Levi’s, and Disney. Mark’s role grew to expand beyond new media work in the company. He became Regional Partner, Executive Creative Director over the Silicon Valley, San Francisco, Portland, and Seattle offices, leading the Branding and Advertising Group, which included an integrated creative department delivering on advertising, design, environmental branding, and all web development. Mark created advertising campaigns for VISA and Disney; designed store windows for Levi’s; and built e-commerce and marketing web sites for Harley Davidson, Sega, Williams Sonoma, Apple, and PIXAR. Mark then joined Digitas in 2001 as the Creative Director of their San Francisco Office. Mark’s clients included Microsoft, Yahoo!, Williams Sonoma, SONY Electronics, Charles Schwab, General Motors, and American Express. Mark led the growth of the office through the merger with Modem Media and added new clients to the agency roster including Michelin, Hewlett Packard, Sprint, Clear Channel, and Sephora.

Mark’s expertise spans the fields of entertainment, consumer electronics, travel, and fashion, working to rebrand established companies such as Crate&Barrel, cb2, Starwood, LA Times, Dolby, Coach, USA Today, and to help build brands such as Twitter and Jawbone. He has worked with Accenture, Comcast, SONY, Amazon, and technology brands in the fields of autonomous driving, biotech, health and wellness, and new consumer products. He works at the intersection of concept and craft, visual and verbal storytelling, fine art and popular trends, driving lasting connections and creating unforgettable experiences between brands and consumers.