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Allen Shapard

Marketing, Communications, Corporate Responsibility

New York City

Allen Shapard is an internationally recognized expert on marketing, communications, and corporate social responsibility/purpose. He has spent the past twenty-five years working with companies and institutions such as PepsiCo, Cisco Systems, Samsung, Honeywell, KPMG, the Nobel (Prize) Foundation, the Mayo Clinic, the Rockefeller Foundation, and the UN, to increase awareness, influence and revenue. He also has helped senior leaders and royalty to strengthen their profile and thought leadership.  

In addition to his work at Metaforce, Allen has been a partner at BroadReach Partners, where he assists clients in effectively engaging key stakeholders, especially to enhance reputation and influence based on strategies using online and offline tactics. Recent relationships have included Columbia University, the US Olympic and Paralympic Museum and Dubai Expo 2020. Previously, Allen was Senior Vice President and Co-leader of the Corporate Responsibility/Purpose practice at APCO Worldwide, an international communications and public affairs firm, where he worked with high-profile private and public sector entities on international communications and marketing issues.

Prior to joining APCO, Allen served as Senior Vice President at IMG, the global media, marketing, entertainment and lifestyle conglomerate. At IMG, he led an international practice, working with clients to strategically increase their global awareness and strengthen their reputation through marketing, communications, events, partnerships, CSR/philanthropy and social/digital media. Clients included many global companies such as Anheuser Busch, Tata, AT&T, Saudi Aramco and Philips, notable institutions such as the Nobel Foundation, the Mayo Clinic, the Ford Foundation, and the UN, as well as senior leaders such as HRH Prince Alwaleed bin Talal, Jack Welch, Mikhail Gorbachev, and Dr. Sally Ride.

Allen serves on several non-profit boards including the Mark Foundation and the Genesis Prize Foundation. He is a Senior Fellow at the US Council on Competitiveness. His work has been the subject of coverage in The New York Times, Financial Times and The Economist. Allen has also spoken frequently on branding, marketing and communications.

A former corporate lawyer, Allen holds a B.A. from Yale University, a Masters in international relations from the University of Cambridge, and a J.D. from the University of Virginia School of Law.

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